NTE in India

A Strategic Leap Forward

In 2021, Northern Tool & Equipment took a significant step toward becoming a truly global organization by establishing its second headquarters (HQ2) in Hyderabad, India.

The establishment of HQ2 has accelerated our digital transformation, enabling us to strengthen key areas such as Data Analytics, e-Commerce, Supply Chain Optimization, Customer Support and Shared Services.

What We Do in India

Our India office is a strategic extension of our global operations, playing a vital role in driving innovation, efficiency and growth across the business. We partner closely with our teams across the U.S. and globally to deliver high-quality outcomes across a wide range of functions.

Product Engineering

Our engineering team collaborates on the design and lifecycle management of key products. We support innovation, cost optimization and design activities, with expertise in both mechanical and electrical engineering. We’re building toward a future center of excellence in product development and testing.

Information Technology

Our IT team supports critical systems across retail, e-commerce, supply chain and finance. We focus on application development, cloud infrastructure, ERP, data analytics, AI/ML and DevOps, playing a key role in Northern Tool’s digital transformation.

Enterprise Data Platform

The EDP team delivers data services and insights to multiple departments, helping drive informed business decisions. We support end-to-end data pipelines, reporting and visualization.

Integrations Team

We build and manage system integrations across platforms and marketplaces. We also manage payment integrations, affiliate feeds and web app development.

e-Commerce Product Team

Our e-commerce team supports global website operations with backend/frontend development, QA, DevOps and release management. We ensure smooth functionality, user experience and platform performance.

Retail POS

Our team ensures real-time issue resolution, release management and system monitoring for retail stores. We manage store system configurations and bug fixes across technology platforms in retail.

Finance

The Finance team plays a vital role in driving financial health, operational efficiency and strategic planning across the organization. From managing vendor and customer transactions to enabling data-driven financial decisions, our team supports the business end-to-end.

Finance – Accounts Payable

We manage vendor onboarding, invoice processing, payment runs, returns and month-end closings. Our team ensures timely payments and efficient vendor interactions.

Finance – Accounts Receivable

We handle chargebacks, invoicing, D365 setups, refunds and reconciliations. Our goal is to maintain cash flow accuracy and customer account integrity.

Financial Accounting + Controlling

We track sales, cash and inventory across retail locations. Our team handles reconciliations, journal entries, variance analysis and financial reporting.

Financial Planning + Analysis (FP+A)

We support global budgeting, forecasting, variance analysis, financial reporting and scenario modelling, ensuring strategic financial planning and cost efficiency.

Finance Payments Product Team

Through a global, agile delivery model, the Finance Payments Product Team integrates Finance and IT to build, operate, and continuously improve platforms across ERP, payments, reconciliation, tax and reporting. By managing configurations, resolving defects, and delivering upgrades and new capabilities, the team strengthens financial operations, enhances data integrity, and enables strategic, data-driven decisions.

Marketing

Our team manages Digital and Print Marketing execution, Campaign Management, Marketplace Operations, Analytics, Quality Assurance (QA) and Workforce Management (WFM) to drive performance and support business growth.

Brand + Creative

We handle digital asset management, A+ content creation, image enhancement and promotional video production, delivering consistent, compelling brand visuals.

Market Research

Customer Research guides strategic decisions by capturing real-world insights into customer needs, behaviors and pain points. This helps NTE innovate purposefully, reduce risk and create solutions that truly resonate with our audience.

e-Commerce/Direct (Marketplace Operations)

We manage product, promotion listing and advertising on platforms, driving visibility and sales.

Customer Service – Quality Assurance

We audit customer interactions to improve service quality, provide agent feedback and analyze no-charge transactions to reduce business impact.

Workforce Management

We manage workforce planning, forecasting, scheduling, time tracking, leave management and performance monitoring to optimize productivity.

Strategy, Data + Analytics

We analyze data across channels (web, email, retail) to uncover trends, customer behaviors and insights that support decision-making and performance tracking.

Web Analytics

We track and report on website behavior, user journeys and conversion metrics to continuously enhance the digital customer experience.

Reporting + Dashboarding

We create custom reports and dashboards using tools like Power BI to deliver insights across departments—supporting strategy, performance and decision-making.

Database Marketing

We manage customer data for catalog mailing, targeted offers and campaign analytics. We segment customers based on behavior and recency to improve conversion.

Market Insights + Line Reviews

We provide competitive intelligence, pricing analysis, loyalty program benchmarking and category performance reviews to support merchandising strategy.

Operations

Strategic Sourcing + Supplier Quality Assurance

Our Strategic Sourcing and Supplier Quality Assurance team works to expand our global supply base, with a strong focus on India. We support new product introductions, ensure on-time and high-quality deliveries, drive cost optimization initiatives and contribute to overall revenue growth.

Global Vendor Management

Our team drives vendor operational excellence and cash flow improvement initiatives, anchored on three key pillars ; On Time, On Cost and On Quality. Through structured workstreams and performance management practices, we continuously enhance supplier performance and strengthen global partnerships.

Data Science

Data Science, ML + AI

We partner with business teams to solve complex challenges using data science, machine learning and AI. By transforming data into actionable insights, we enable smarter decision-making, improved efficiency and sustainable business growth.

Customer Intelligence + Targeting

We enable marketing teams to reach the right customers at the right time. Through audience modeling, segmentation and look-alike analysis, we drive personalized targeting that enhances campaign effectiveness, reduces acquisition costs and improves customer lifetime value.

Predictive Analytics for Business Growth

We help teams anticipate future outcomes by building predictive and propensity models. From identifying high-value customers to forecasting campaign responses and churn risks, our insights support more informed and proactive business decisions.

Demand Forecasting + Supply Chain Optimization

We support supply chain and merchandising teams with data-driven forecasting and planning. By identifying demand patterns, seasonal trends and inventory needs, we help reduce stockouts, minimize excess inventory and improve overall product availability.

AI + Generative AI Solutions

We are building advanced AI and Generative AI capabilities to help teams work smarter. From intelligent automation and knowledge discovery to AI-assisted decision support, we enable scalable insights and improved efficiency across the organization.

Merchandising

Inventory Planning

We track open orders, coordinate with vendors and manage PO dashboards to ensure inventory accuracy and timely deliveries across DCs and stores.

PIM/MDM

We manage product data onboarding, quality checks, taxonomy and data governance, ensuring a single source of truth across platforms.

HR

Human Resources

Our team based out of HQ2 works through a collaborative operating model, with experts across multiple HR capabilities and partners with business leaders to attract, hire, develop, retain and engage talent globally across functions. We manage Global HR systems, recruitment, onboarding, learning and development, compensation and communication strategies.

(Inbound + Domestic)

Supply Chain – Transportation

We support international bookings, documentation, carrier coordination, invoice audits and KPI reporting. Domestically, we manage aging analysis and item setup for efficient transportation planning.